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Brand Identity
A long tradition in the world of precious fabrics, printed silks, embroideries, cotton jacquards. A story of passion and quality that Angelo Gallamini began almost 30 years ago, in 1988, with the intuition of importing fabrics from the Far East.
“Many years ago I started with my cardboard suitcase and went to Thailand to meet personally a series of producers, one by one. So I started importing silks and other fabrics all hand made from Burma, especially Chiang Mai and Chiang Rai. I took them home, cut them, and went to offer them for sale to fabric retail stores. It started like this. A work that then evolved thanks to the collaboration with the great names of Italian fashion such as Dolce and Gabbana, Armani, Soprani, Ferrè: I withdrew from them the restorations of the fabrics of the collections and then in turn re-proposed the raw material to the shops. Until, around the middle of the 90s, I started making my own production of clothing fabrics with which I served brands like Les Copains, Alberta Ferretti or Iceberg etc etc ”
In 2013 the presentation in Florence, on the occasion of the Pitti Uomo fair, of the first Ermanno Gallamini collection. A crafts product that comes from a path that is at least unusual in the fashion world, that moving from the fabric to a finished garment whose driving force is the printing on a noble background. Silk, cashmere, linen, cotton and hemp coexist with embroideries of extraordinary beauty, which have always been a hallmark of the whole Gallamini narration, an excellence that has come naturally to translate into the garment.
“At the first edition of Pitti I also participated a little against desire, to be honest. Because it did not seem like my world and man had never interested me. Instead, discussing the story of the blankets with some friends about what to do: I took a piece of cashmere and put it on myself just like a blanket. And with this idea I landed at the fair, in a stand that read: Ermanno Gallamini blankets. And everyone wondered: who is this crazy? And yet immediately it generated great interest and great curiosity to the point that everyone photographed me as if I were the phenomenon of that edition. And it was the beginning of a journey that is now well established and has a very specific identity. ”
Ermanno Gallamini is a product entirely handmade by a highly skilled labor, full of history, rich in meaning and value as only an object that is born, is developed and finally produced by workers Made in Romagna.
A project divorced from the patterns of fashion and its trends, born with the capes, then transversal and unisex in terms of gender, which is then approaching from season to season in a more decisive way to the woman’s taste up to coexist today with a collection of molds markedly feminine, in aesthetics and in volumes, which is that of Agnese Gallamini.
” Do you see that cape? There are 5 kilometers of thread in a single embroidery. I would say that there we do not have any good. But next to the most precious garments there are also simpler elements, but no less cared for, like t-shirts for example. Seven workers are needed, one different from the other, to realize this simple t-shirt: the weaver, the person who cuts it, the one who produces it, who does the screeping, who the hand painting, who wash a another time the product, the reprint and then the person who takes care of all the seams. But my pride is to explain it, explain all this process, and make you understand that you are buying something that has immense value, something that has inside a story, a soul and a heart. But it seems that many Italians and Europeans do not care anymore. We artisans who do things like once and who try to carry on the beauty of our work we are appreciated almost exclusively beyond the Alps or beyond. Even the point of that thread made in that way for a Japanese is always a source of great surprise and interest. ”
The depersonalization of ideas counterpoints a strong sense of identity, of belonging, a narrative need that seeks to reappropriate simple gestures that have become difficult today because they are demanding time and attention, such as looking and listening. Even in dressing, the need to revisit the time of the story. Keeping close to him the historical memory of a life, solid residue of certainties built intone to the fabric and to the people even before the equilibrium too often precarious numbers.
“I do not know where we will go, certainly this market will be reduced more and more. From the beginning I tried to do what others did!